ReunionlanzamientoproyectoThe European and Ibero-American Academy of Yuste Foundation is one of eight international partners that will launch an MBA on European Culture, Heritage & Citizenship (MBA CHC), besides 19 others organisations from several European countries participating in the project, such us Belgium and Serbia. The delegate of the foundation in Brussels, Miguel Ángel Martín, will attend the project launch meeting that will take place today in Berlin.

European institutions, from six different countries, in the areas of culture and higher education, including the European and Ibero-American Academy of Yuste Foundation, have successfully applied for a grant at the Erasmus Plus Programme of the European Community Action Scheme to jointly develop a European interdisciplinary curriculum on European Culture, Heritage & Citizenship. This Erasmus Plus funded project will develop a manual for a European curriculum to be presented in 2020.

The project, which has a scheduled duration of three years (2017-2019), includes high level international conferences in different countries, workshops, and task forces, as well as courses, such as the ones organized within the European and Ibero-American Academy of Yuste Foundation’s Campus Yuste, throughout the years 2018 and 2019.

Significant contribution to European citizenship

Erasmus Plus commends this innovative and enterprising initiative, as it offers the possibility to gather and exchange knowledge at a European level with internationally recognized partners, and this should provide an important impetus in establishing an effective curriculum, which combines skills and knowledge acquired in management and economics with those of the arts, culture and heritage. The jury of Erasmus Plus expects that this project will significantly contribute to the discussion on the relationship between heritage and EU-citizenship and thus generate effects in the entire sector.

More active role for students

The project is led by the Netherlands Business Academy, where the MBA CHC is already in its 2nd full academic year. This is why current and future MBA CHC students and students in partnering countries will be actively participating in developing this curriculum.

The project is launched with the purpose of developing skills and insights from professional managers, consultants and entrepreneurs. This is made possible by combining personal experiences with a top MBA training focused on the growing complexity of culture related matters.

The Project’s partners: The Netherlands Business Academy (the Netherlands, Holland), which is the leader of the project, the Amsterdam Summer University Foundation (the Netherlands), Alma Mater Studiorum of the University of Bologna (Italy), la Fondazione Flaminia (Italy), the Institute for Social and European Studies (Hungary), the Foundation Pakhuis de Zwijger (the Netherlands), the StiftungZukunft Berlin (Germany), and the European Academy of Yuste Foundation (Spain).